The other day I was half-watching, half not-watching the television when a commercial for Citibank company came on with a song by the Sea and Cake called “Jacking the Ball” as the backing track. I immediately perked up – not because I’m a big Sea and Cake fan, but because that tune made a regular appearance on my Pandora feed. Much to Pandora’s credit, I had never heard of the band until it started popping up on one of my channels (same goes for the High Back Chairs, another nifty before-Pandora-unknown-to-me act). Now, the addition of commercials to Pandora last year caused a smattering of upsetfulness among listeners, but it seems that Pandora has value to advertisers beyond providing a place to expend ad budget.
(more…)
Filed under: Industry, Internet | Tagged: ELO, High Back Chairs, Hoodoo Gurus, Johnny Thunders, Kinks, Minus Five, Miracle Legion, Nick Lowe, Pandora, Replacements, Rockpile, The Sea and Cake, X, Yo La Tengo, Young Fresh Fellows, Zombies | 3 Comments »